Impact Facts about Veganuary

Using calculations by Poore & Nemecek (2018), Veganuary has calculated that the 2 million participants have been able to save a total of 12.4 million liters of water by changing their diet since the start.

When we compare the water consumption in producing beef with that of plant-based alternatives, it is always surprising how big the difference is. 100g of pea protein, which we use in our GREENFORCE products, only requires 178L of water , compared to 1,375L for the same amount of beef protein.

Over 600,000 people have already registered for Veganuary 2022, but significantly more are expected this year. So you can imagine how much water can be saved overall.

With Veganuary you can also save water in another way. A vegan diet helps reduce phosphate emissions . Previous Veganuary participants were able to save around 810 tons by switching to plant-based foods, according to calculations by Poore & Nemecek .

Excessive phosphate emissions are absolutely critical for the climate. When too many phosphates flow into our waterways, it leads to increased levels of nitrogen and phosphorus, which ultimately harms the animals and plants in the water . Since legumes can bind nitrogen from the air , they do not need mineral fertilizers - which means less phosphorus and nitrogen end up in our waters .

We can also save arable land through a plant-based diet. And much, much less: We calculated that 100 g of pea protein requires 4.7 football fields of land. In comparison, the same amount of beef protein requires 228 football fields. That's 48 times less land for the same protein content .

It is also important to note that the production of organic meat, milk and eggs requires even more land than conventional farming . This often causes more deforestation . So if you pay attention to the well-being of animals, our forests suffer. It's an eternal cycle.

Now we come to our final point, but there are many more benefits we get from plant-based diets.

According to figures from Veganuary, 207,680 tons of CO2 have already been saved since the beginning of Vegan Month. This corresponds to 1 million flights between Munich and Paris . 😱

We have also made similar calculations ourselves: If everyone in Germany replaced a single meat meal with a plant-based one once a week , around 50 million tons of greenhouse gas emissions could be saved . This corresponds to 6 times the annual consumption of the city of Munich . And if we only go without once a week: imagine what we could achieve with a complete switch to a vegan diet.

And let's not forget the animals themselves: So far, the lives of 6.7 million animals have been saved . 💚